Marketing Your Internet Franchise – Promote yourself for Less

Any successful business owner can tell you that one of the keys to operating a successful business lies in marketing.  Yes, you need a great product or service, but it is very important to  spread the word to create sales.  This applies to your home business as well, and even those running an internet franchise will need to find a way to promote themselves.  From real estate to candles, vitamins to home cleaning franchises, promotion is the key to success.  It can also be one of the hardest things to achieve.  But there are some ways to help promote yourself without spending a fortune.

Social media has been called one of the most significant marketing tools available today.  A profile on sites like Facebook can help you promote your business tremendously.  Create a separate one from your personal profile and post info on your home business and the product you're selling.  If you've bought an internet franchise to sell something like vitamins, for example, provide some links to information on the product you're selling.  If you're offering a service, provide information about what you're doing and the benefits of it.  Be sure that you promote your own business and include links back to your main website.

Twitter is another great way to promote yourself.  You can use it not only to provide links to product info or news, but to let your customers know about upcoming sales or specials you're going to offer.  Be sure that you stay active on both Twitter and Facebook, not only posting links but by communicating with others.  Make comments, retweet, and take other simple steps to help spread the word about your home business.  A simple comment on another profile could help followers of that profile find out about you and attract new customers to yourself.

Finally, use good SEO.  Search engine optimization is a great and inexpensive way to increase traffic to your website.  For example, if someone runs an internet search for products similar to the ones you sell, the higher your page is in the results list the more likely they are to visit your site.  Good search engine optimization is a combination of keyword usage, tags, and external links.  Sprinkling search terms within your website will help, and those links back from Facebook will contribute a little bit as well.  You may still want to consider a pay-per-click ad campaign, but by using the above techniques you can get the word out about your internet franchise without spending a dime.

Paul Carlotta is a leading expert in Market America and Internet Franchises. To learn more, visit http://www.PaulCarlotta.com today!