The Market America Difference
The Market America Difference. Understanding what makes the Market America Business Plan pay 5 to 7 times more than other business plan. www.paulcarlotta.com
Creating a Great Business Card
Success is in the cards when you've got business cards that convey the right message.
A business card is an integral part of any good marketing plan. For its size and cost, it's probably the most powerful part. Of course, you can't expect your business card to tell the whole story about your company. What you should expect it to do is present a professional image people will remember. A business card can make or break a client's first impression of your company. In fact, this little card makes as much of an impression as your personal appearance-the suit you wear or the briefcase you carry.
Choose a card style that's appropriate for your business, industry and personal style. If you're a funeral director, for example, you don't want to be caught handing out day-glow cards with cartoon figures on them. If you're a mechanic whose specialty is converting old Beetles into dune buggies, a formal, black-on-white engraved card will probably be dropped into the nearest circular file. When crafting a design, start with the style that best supports the business image you wish to project. To help you get started, here are five different card styles for you to consider:
New Ways to Engage Customers
Make sure these 3 crucial elements are part of your marketing plan.
Want to know how to spend your marketing dollars this fall? Here's a hint--throw out last year's plan and start fresh. The economic downturn coupled with the rise in social media and the full-bore acceptance of an internet that's accessible virtually everywhere has forever changed the way customers shop.
Rather than rely solely on media such as television, radio, newspapers and magazines, it's time to allocate a larger percentage of your budget to less traditional tactics. Winning and keeping customers now calls for innovative marketing that engages prospects in more direct ways. As you plan your holiday marketing tactics, be sure to factor in these three critical elements for a campaign that will work in today's socially and economically altered marketplace:
1. New Media Has Taken HoldThis is not the time for an off-the-shelf media buy. Now is the time to integrate traditional media with new ways of reaching customers. For example, you could use cable TV ads to build recognition and credibility for your business, and newspaper ads to draw prospects to specific price promotions. But both techniques produce better results today if combined with a terrific interactive company website--the first stop many customers make to learn more about you--as well as positive online reviews and recommendations on third-party sites. If you regularly use radio advertising, this fall combine it with a social media effort built around a fun or innovative concept that keeps customers listening for the next installment in your ad campaign.
2. One-on-one Communication Builds Bonds
They say everything old is new again, and that couldn't be more on point when it comes to devising opportunities for customer interaction. Consumers who are evaluating every purchase want to make safe and sound decisions. So they're spending their money at businesses, and on products and services, they trust to deliver on every level--from the purchase itself to customer service, low price guarantees and shopping convenience.
They say everything old is new again, and that couldn't be more on point when it comes to devising opportunities for customer interaction. Consumers who are evaluating every purchase want to make safe and sound decisions. So they're spending their money at businesses, and on products and services, they trust to deliver on every level--from the purchase itself to customer service, low price guarantees and shopping convenience.
Create opportunities to communicate directly with customers. If you're a retailer, it's a great time 3. Consumers Expect to Be Engaged and Understood
In this era of instant and pervasive interpersonal communication, engagement through online dialogue helps customers relate to your company or brand. The key to establishing a positive relationship is to demonstrate that your company cares about the same things its customers care about. Encourage customers to talk with you or about you, just so long as you get them talking.
There are several smart ways to engage customers online. You can participate actively in social networking websites and add an interactive element to your own company website where customers can communicate with you and each other.
This fall, consider selecting individuals to be part of an online "advisory" group that will provide you with feedback and insight in exchange for early notifications of sales, new products and offers, or free or additional rewards. You can post their insights through a message board or blog and feature stories about their experiences with your products or services on your site.
Are there charitable causes that are important to your customers? There's no better way to demonstrate you share their concerns than by contributing your time or dollars to address issues important to them. Detail your charitable efforts on your website to demonstrate that your company is one customers can trust and believe in.
Marketers, Meet Your Future Customers
Young consumers and Latinos are fueling the economic recovery.
Latinos: A Growing Demographic That Values Family and Home
As we look toward a future beyond the recession, marketers are fixing their sights on the customers who will be at the core of the economic recovery. In the past it was the Baby Boomers, with their optimistic attitudes, sheer numbers and buying power, who helped pull America out of recessions. But not this time. Those born between 1946 and 1964 have been hit hard and they've seen their savings and retirement accounts decimated. So close to retirement age, their focus on practicality will likely continue well into the economic recovery years. And Baby Boomer interests will turn more toward home, finance, healthcare, personal care and lifestyle issues, according to a new report from PricewaterhouseCoopers and Retail Forward.
This time the economic recovery will be driven by the affluent segments of Gen X and the young Gen Y, plus another source that many marketers have failed to consider--the growing Hispanic market.
Gen X and Gen Y: The Newest Gadgets and Technology Rule
It's the Gen X and Gen Y demos that have disposable income, says PricewaterhouseCooper, and they spend differently and have different ways of seeking bargains than Boomers. Though there is discrepancy among sources, Gen Xers are generally described as individuals born between 1965 and 1976, up to the late 70s, and Gen Y (also known as Millennial) consumers were born from the late 70s or 1980 to the early-mid 90s.
It's the Gen X and Gen Y demos that have disposable income, says PricewaterhouseCooper, and they spend differently and have different ways of seeking bargains than Boomers. Though there is discrepancy among sources, Gen Xers are generally described as individuals born between 1965 and 1976, up to the late 70s, and Gen Y (also known as Millennial) consumers were born from the late 70s or 1980 to the early-mid 90s.
The reports suggests "up-market affluents," a segment of the Gen X market, will have a meaningful positive impact on the recovery due to their stage in life and above-average spending potential. About 60 percent of Gen Xers have attended college, though they may work to live rather than live to work as many Boomers do.
For the young Gen Y consumers between 18 and 27 who were surveyed, just 25 percent say the economy has significantly changed their spending behavior. This is likely due to their higher proportion of discretionary income as a result of fewer debts and a less urgent need to save. Marketers must take into consideration their preference for texting and online communication rather than phone or face-to-face communication and other forms of interaction, which remain more popular with Boomers and Gen Xers.
Latinos: A Growing Demographic That Values Family and Home
More than 15 million Hispanics in the US command $1 trillion in buying power, according to a new Hispanic marketing trends survey commissioned by Orci. Latinos make up more than 15 percent of the population and are predicted to number 50 million after the 2010 census. That's an increase of 42 percent since 2000. Hispanics are the heaviest users of wireless access to mobile phones and laptops and 80 percent of Latinos socialize online.
Campaigns targeting Latinos will benefit entrepreneurs marketing everything from diapers to fashion and beauty. According to a recent study from The Nielsen Company, Hispanic shoppers, on average, spend more on products for babies and children and more on food consumed at home when compared to the general population.
Marketers targeting Hispanic demos should take into account specific cultural differences and ethnic preferences. For example, according to the Pew Hispanic Center's National Survey of Latinos, more than half of Latinos ages 16 to 25 identify themselves first by their family's country of origin, and an additional 20 percent generally use the terms "Hispanic" or "Latino" first when describing themselves. They are satisfied with their lives, optimistic about their futures and place a high value on education, hard work and career success. A valuable market indeed.
Supplements and Vitamins – You Build a Home Business Around Them?
Today's focus on health and well-being has created a marketplace filled with opportunities. Countless people looking for their chance to start a home business have taken advantage of this new interest in health and bought an internet franchise or started a health based business from scratch. There are countless products out there that you can choose to sell, and finding one that works for you is as easy as doing a small bit of research. Since many supplements and vitamins can be sold from the comfort of your own home, but can you actually build an entire business around them, or should you simply use them to supplement a more traditional income?
Before you decide to buy an internet franchise and build a home business selling vitamins and supplements, it's important to take a look at how they work and what they do. Your body needs countless nutrients, vitamins, and minerals in order to function properly but today's diets often don't deliver the proper balance of needed compounds. Vitamins and supplements that target specific problems make it easy to find the right ones for you. From joint pain, high cholesterol, immune system boosters and more, there are vitamins that you can sell to every person of every age.
There are even children's vitamins and those targeted specifically for men, women, or the elderly. Different supplements work for different people's needs, and there is truly something for everyone. This means that you can market your health supplements and vitamins to a huge range of people, targeting them towards people who have cholesterol troubles, weak bones, joint troubles, vitamin deficiencies, and more. You'll be able to take advantage of a wide customer base, and this is a key factor that you need to consider when you look into which home business is the best for you.
In addition to appealing to a variety of customers, you'll want to invest in an internet franchise that allows you to build up repeat business. Health products like vitamins and supplements are perfect for this as well, and once that your customers realize the benefits of an isotonic delivery system they'll likely buy more from you. You can certainly build a home business by selling vitamins, and with many other types of health products or services. But you need to remember that it will take effort on your part and time to reach the level of success that you're looking for.
Home Business– Choosing the Right Product
Working from home is easier than ever thanks to technology, and taking it a step further and starting your own home business is just as simple. While either option can present challenges, the chance to work for yourself from the comfort of your own home makes starting a home based business extremely popular, and it isn't hard to understand why so many do it. If you're thinking of selling products from your home, you'll have two choices. You can either start your own company from scratch or buy an internet franchise and use it to sell existing products that they represent.
There are a number of great internet franchise options available. From selling supplements and vitamins to running a cleaning business from your home, you'll have a number of choices. If you opt to sell products like these, take the time to investigate the market before you commit. Even though buying an online franchise is much cheaper than a traditional brick and mortar franchise, there are still some expenses involved. Since your home business is an investment, you'll want to ensure that it will pay off. And that means that you need to be selling something people want.
Deciding what to sell is really as easy as seeing what there's a demand for and where there is a hole in the supply. For example, there is a huge push today towards health and fitness, and numerous supplements and vitamins are on the market. Some, of these products use unique concepts like special methods of absorbing into your body or have special all natural ingredients to help boost overall health. Factors like this can greatly enhance a product's marketability. Take the time to find out just which products will sell and you'll be able to make a good investment in your home business.
Also keep in mind that repeat business is vital. Estimates say that eighty percent of a company's sales come from twenty percent of their customers. Don't buy into an internet franchise just because it seems 'neat'. Your friends and family will only buy so many candles or cosmetics before they don't need anymore, so look for products that will be purchased by anyone and will create repeat customers. For example, vitamins or supplements will last for a good bit, deliver great results, and then leave your clients ready to buy more when their supplies run out. Choose good products that create repeat business, and your home business will flourish.
Paul Carlotta is a leading expert in Market America and Home Businesses. To learn more, visit http://www.PaulCarlotta.com today!
Overlooked Home Business Tips – Finding Success
There's no way to deny the excitement that can come with owning your own business, especially if you're operating a home business. Whether you're giving massages in your spare room or have bought an internet franchise, operating a business from home is a great way to make money, be your own boss, and enjoy all of the other advantages that business ownership provides. It can also be a huge amount of work, and will take skills and effort to get it right. From selling health supplements, and vitamins to operating a tech consulting firm online, here are some commonly overlooked tips that can help you find success.
First of all, even great products like supplements or vitamins aren't for everyone. If you waste too much money on generalized marketing, you'll be doing just that – wasting it. Instead, you need to focus on niche marketing that will target the exact people that want your products. In the case of health supplements and vitamins, this would mean people that are interested in boosting their health and fitness. If you pay for advertising to promote your internet franchise, be sure that you not only design ads for your niche, but put them in places where your niche market will see them.
Operate an internet franchise or any other home business, will require self-starter initiative for long-term success. No matter what you want to sell or do from home, research it so you'll know what to expect. By selling products through and Internet Franchise, you can be in the black and stay in the black from the start. When you are selling something you are passionate about, you are sure to choose the right business. This will drive you to talk to more people which in turn will bring in more sales and help you build your business more quickly. Being your own best customer creates the best advertising for your business.
Take a realistic look at your home business. Buying an internet franchise or embarking on any other kind of business venture from your home definitely costs less than traditional businesses. Plus, the training and mentoring from seasoned professionals, ensures that you continue to make the right business decisions. When you are continually learning and growing, your business will continue to blossom. Keep these tips in mind, and your business is sure to go nowhere but upwards.
Paul Carlotta is a leading expert in Market America and Home Businesses. To learn more, visit http://www.PaulCarlotta.com today!
Marketing Your Internet Franchise – Promote yourself for Less
Any successful business owner can tell you that one of the keys to operating a successful business lies in marketing. Yes, you need a great product or service, but it is very important to spread the word to create sales. This applies to your home business as well, and even those running an internet franchise will need to find a way to promote themselves. From real estate to candles, vitamins to home cleaning franchises, promotion is the key to success. It can also be one of the hardest things to achieve. But there are some ways to help promote yourself without spending a fortune.
Social media has been called one of the most significant marketing tools available today. A profile on sites like Facebook can help you promote your business tremendously. Create a separate one from your personal profile and post info on your home business and the product you're selling. If you've bought an internet franchise to sell something like vitamins, for example, provide some links to information on the product you're selling. If you're offering a service, provide information about what you're doing and the benefits of it. Be sure that you promote your own business and include links back to your main website.
Twitter is another great way to promote yourself. You can use it not only to provide links to product info or news, but to let your customers know about upcoming sales or specials you're going to offer. Be sure that you stay active on both Twitter and Facebook, not only posting links but by communicating with others. Make comments, retweet, and take other simple steps to help spread the word about your home business. A simple comment on another profile could help followers of that profile find out about you and attract new customers to yourself.
Finally, use good SEO. Search engine optimization is a great and inexpensive way to increase traffic to your website. For example, if someone runs an internet search for products similar to the ones you sell, the higher your page is in the results list the more likely they are to visit your site. Good search engine optimization is a combination of keyword usage, tags, and external links. Sprinkling search terms within your website will help, and those links back from Facebook will contribute a little bit as well. You may still want to consider a pay-per-click ad campaign, but by using the above techniques you can get the word out about your internet franchise without spending a dime.
Paul Carlotta is a leading expert in Market America and Internet Franchises. To learn more, visit http://www.PaulCarlotta.com today!
Home Business Mistakes
Running a home business is exciting, rewarding, and enjoyable. The chance to be your own boss, work your own hours, and make your own rules is undeniably appealing, but the truth is that the vast majority of people who try to run their own business from home fail miserably if they try it all own their own. In most cases, failure can be traced back to a few simple errors. Knowing the major home business mistakes will help you avoid them yourself.
The first thing many home business owners ignore is simple market research. Whether you're selling a product or offering services, you need to know that there is actually a market there for it. And this means a market beyond just your friends and family. Find a great product that everyone will want. There are numerous success stories from those operating an internet franchise and selling vitamins, lotions, and health supplements, for example, mainly because America has a renewed focus on health. You may realize that what you want to sell and what you actually can sell are two very different things. By choosing an Internet Franchise, this market research and information should be provided for you.
One of the biggest mistakes you can make operating an internet franchise or any home business is to not invest the right kind of time in it. You need to treat it as a job, just as you would a real nine to five position. This means having a great website, promoting your product, attending seminars, handling bookkeeping, organizing special events, and more. Even vitamins and supplements won't just sell themselves, and you need to realize that working from home still means working. And always remember that good promotion is the key to success. If nobody knows about your home business, nobody will be able to buy from you.
Time management may be the single biggest problem when running any kind of home business. You must focus yourself on your work. This means no emailing unless it's business related, no flipping on the TV for background noise, and only using Facebook for business. While your old job might have paid you even if you were playing online poker, every second that you don't spend building up your business is a second that you're shooting yourself in the foot. Whether you're selling candles or glow in the dark Frisbees, you have to manage time to be successful.
Paul Carlotta is a leading expert in Market America and Home Businesses. To learn more, visit http://www.PaulCarlotta.com today!
Franchise or Startup? – The Benefits of Using an Internet Franchise
If you've always wanted to own your own business and have finally reached the point where you have the time and startup money to create a home business, congratulation. Now you'll need to decide just what kind of business to start. If you plan on using the internet for your home business – and you should – then you'll have two basic choices. You can start a new company from the ground up or you can purchase an internet franchise. While both have distinct advantages, a internet franchise offers numerous benefits that you might not be aware of. In most cases, choosing it is the best decision.
An internet franchise gives you a head start over a brand new company since it has already built a name and identity for itself. Instead of trying to carve out a piece of the market for yourself, you'll be able to coast in. And most internet franchises have products that everyone is interested in, such as vitamins, minerals, health shakes, and anti-aging products and skin care. Instead of competing with the big boys, you'll be joining them while running your own home business at the same time. You will be able to get the best of both worlds.
You'll improve your chances of success when you use an internet franchise, whether you're selling natural vitamins, make-up, or skincare products. With product recognition already built in, your home based business will have a better chance of success when you're operating an already established brand that people know with a proven system for business that works. This immediately gives you a successful blueprint to follow to ensure your success.
And with an internet franchise, you'll get support you wouldn't have going it alone. Run a quick internet search for the product that you're thinking about selling. Now do the same for your home business' name. You'll notice the difference immediately. There's plenty of word of mouth already spreading about these products. And an internet franchise will likely include access to seminars, coaching from experienced internet franchise owners, and helpful literature or other info that can give you tips and skills needed to succeed in your respective field. Starting a business on your own will involve you, alone, figuring it out as you go.
Paul Carlotta is a leading expert in Market America and Internet Franchises. To learn more, visit http://www.PaulCarlotta.com today!
Succeeding With Your Internet Franchise – Tips for Success
Working for yourself is a dream that most people have, but they are not sure how to begin or how to make it successful. An internet franchise gives you the chance to start a home business and become your own boss, working your own schedule and earning and income. The truth is that anyone can be successful with an online franchise if they approach it properly. With success principles in place and market researched products, it takes the guess work out of what to do and how to do it.
The first thing you need to do in order to find success with an internet franchise is to choose a good product. People aren't going to buy just anything, and many franchise opportunities only offer products that appeal to small groups of people. Look for franchises that sell things like health supplements or vitamins. There's a huge shift towards healthy living in this country, and health related products, especially natural ones, are perfect for a home business since millions of people will want them. And as they run out, you'll get repeat customers, something that can be hard to get with some franchises and nearly any mail-order network marketing programs.
Whether you've decided to sell health supplements or some other product that works great and people want, there's something else that you need to keep in mind to have a successful internet franchise. You absolutely must treat it like a job. Too many people lose focus when they operate a home business. You're at home, making your own hours, with nobody but your boss. You need to stay motivated and keep focused on the job at hand, building clients and finding sales instead of watching television, playing with your dog, or spending hours on Facebook.
In short, you have to treat your internet franchise like what it is – a job. Any small business owner will tell you that owning your own company involves three times as much work as simply working for someone else, especially when you first start it. Great products like natural vitamins will help, but they'll do nothing for you if you do nothing for yourself. So pick out a great internet franchise that millions will be interested in, eliminate your distractions, and get to work. This is your home business, and treating as such will be the difference between success and failure.
Paul Carlotta is a leading expert in Market America and Internet Franchises. To learn more, visit http://www.PaulCarlotta.com today!
Great Qualities in an Internet Franchise Owner
Starting a home business is a great way to change your life for the better. It's a hard job, but you can find success through an internet franchise or home based business. Choosing a great product or service to offer your customers is a good start, such as leaping into the health and fitness field by selling things like health supplements and natural vitamins. But a variety of skills and personal qualities including confidence, determination, and good networking skills is helpful. On the flip side of this, there are a number of things you'll want to avoid if you want your health product franchise to succeed.
No matter what type of product you're selling, be it hand cream or vitamins, confidence in your products are key. Being confident is certainly a must when selling any product, but too much confidence can cause your internet franchise can backfire. It is important to network and make a name for yourself and your home business. That begins with meeting people that would be interested in learning more about want you are offering.
Do not be easily discouraged, it can take time to build a network of customers and create a referral base. It does with all businesses, but working from home building a business is very rewarding. While natural supplements or vitamins have more than enough benefits to make them a winning product, it is important to get your information in target rich environments, spread the word about your product and business, and faster you do the more profit. You begin your internet franchise with long-term thinking, forecasting your business development, and setting realistic goals that are attainable, but push you to reach these business goals.
Finally, being a go-getter is important. You are your own boss, so you need to be organized and a self-starter. You need to work hard for success, in all businesses including internet franchises. A website that incorporates the use of social media and other types of marketing to spread the word about you, organize events or special deals, and otherwise work like crazy to sell your products is a marketing must. People will likely want to continue to use your vitamins once they've experienced their benefits, make sure you include all of your business contact information on all products and marketing tools. Make is easy for your customers to find you or to reorder your products or services.
Paul Carlotta is a leading expert in Market America and Internet Franchises. To learn more, visit http://www.PaulCarlotta.com today!
Internet Franchise Benefits – Advantages of the Online Marketplace
Owning a business is one of the main goals that a great number of people strive to achieve. If you're among them, you're probably ready to take the leap and be your own boss. One way that people decide to open a business is to buy a franchise. Instead of creating a business from a scratch, a franchise allows you to buy the right to open a business in your area that has spread throughout the nation. There are also a number of internet franchise opportunities out there, and buying one of these may be a better choice than a traditional brick and mortar franchise.
For starters, an online franchise will cost you far less than a traditional franchise will. The fee of simply buying the rights to open the franchise is usually thousands of dollars cheaper, and you also won't have to spend money buying or leasing property or building a store front since your business will be ran in the digital world. You'll have your choice of everything from selling vitamins, make-up, and skincare to offering web services without selling goods. The choices are vast, and the prices are much lower. You can own your own business for a fraction of the cost.
Flexibility is another major factor for business owners who choose to start a home business using an internet franchise. You won't have store hours to attend to, since people will be buying your products online. A storefront has to be opened at a set time and strict hours must be followed for success, but selling your products online lets you avoid these hours of operations and maintain your online franchise when you can. Some people opt to do it full time, while others run their home business as nothing more than a supplemental income.
The lack of high overhead costs is another key reason to consider using an internet business. No matter what type of product you're selling, there are hardly any overhead costs involved. No rent, no real electricity bills, and no wages to pay employees. And since you're running a home business you'll be entitled to more tax deductions than you realized even existed. Find a great product that people love and that you know they'll be willing to buy, and then buy the franchise. Operating an internet franchise is easier, cheaper, and can be more profitable than a traditional one.
Paul Carlotta is a leading expert in Market America and Internet Franchises. To learn more, visit http://www.PaulCarlotta.com today!
Internet Franchises – A Great Opportunity for Stay at Home Parents
The majority of homes in this country are now two-income homes. In other words, both parents are bringing in money to the household. But for stay at home parents, it can be difficult to balance your schedule effectively enough to fit a job into it. An internet franchise gives you the perfect opportunity to build a home business and will give you the free time needed to still be a good stay at home parent. With the right product behind you and some effort on your part, it's easier than you may think to succeed as a business owner from home.
The first key to internet franchise success is market research. Find a market that has great potential and then find a product that will sell in that field. For example, the health and well-being industry is booming, and products like all natural vitamins are selling like crazy. With health supplements, vitamins, and other health and fitness problems selling the way that they are, this is a perfect field to enter. Whatever type of franchise you decide to use as your home business, be sure that there is a market for it. This will take care of a good bit of your work for you.
Since you're balancing your home business with being a parent, you'll have to use your time wisely. Setting up a website for your internet franchise can be done fairly quickly these days, and you can often do it between your child's naps. You'll also want to truly familiarize yourself with your products since you'll have to effectively sell them. Products that have plenty of research and information on them are easier to sell, and things like vitamins will make it easy to get all of the positive information and medical research together to use for promotion of your supplements and vitamins sales.
While you can do a great deal of work online while taking care of your children, you may still need to set up events like socials to help promote your products. A babysitter may be hard to come by, but the benefits of a social really make a strong case for them. These gatherings can be used to hand out information about vitamins, supplements, or any other product that your internet franchise specializes in. You'll make new business contacts, attract potential clients, and even get a few hours away from home. With a great product and some determination, you can build your home business quickly.
Paul Carlotta is a leading expert in Market America and Internet Franchises. To learn more, visit http://www.PaulCarlotta.com today!
Selling Health Products from your Home Business – A Great Business Decision
Starting a home business and being successful with it requires a number of factors, including a great business plan, determination, confidence, and effective marketing. It also relies on having a product that people can really use and will want to buy. You need to find a niche that has huge demand and only a small percentage of supply and target it aggressively with a stellar product that people will keep coming back for. Products like health supplements and natural vitamins are a great example of this, and an internet franchise that sells something like them will get an immediate head start towards success in business. Because, it gives you a great business plan, marketing tools, and great marketable products.
One reason that electing to base your home business on selling products like vitamins and supplements is that you'll be tapping into the health and fitness market growth. As more and more people decide to help themselves get in shape and utilize natural supplements and vitamins, products like supplements or vitamins are certain to sell. And since there's a huge amount of information available about these products, it makes it easy to formulate marketing, post interesting links, and convince people that your product is worth trying. That convincing is often the most difficult part of generating your initial sales.
Health products that have unique properties and attributes are also more attractive to potential customers. For example, instead of just advertising that your home business sells vitamins, you can explain the various functions your vitamins help to boost. When you highlight things like this, you make your product more enticing since it does things that other similar products can't do. This makes selling your internet franchise's product easier, and also makes advertising it effectively much easier to do. In other words, when you have a product that has special properties, it almost sells itself.
The 80/20 rule states that around eighty percent of the sales your home business receives will come from twenty percent of your client base. In other words, repeat business is the key to internet franchise success. Building that repeat business is a mix of an effective product and treating your customers right. Selling products like vitamins will ensure that you're taking the right steps towards success since your customers will actually experience real benefits that they can notice. If they experience positive outcomes from their purchase, they're more likely to give you their business again when they need a resupply. Choosing good products is vital if you want to experience business success.
Paul Carlotta is a leading expert in Market America and Home Businesses. To learn more, visit http://www.PaulCarlotta.com today!
Building a Home Business – Things to Remember
Starting your own home business is a great way to get the independence that you've always wanted. But a great many people who try to do so only end up failing within months. There are numerous reasons behind this, and many things that you can do to help your new business succeed. Whether you've bought an internet franchise to sell products or are trying to start a new business from the ground up, keeping a few key things in mind will help keep your business from becoming one of the negative statistics and let you find the success that you want.
First, unless you're absolutely committed to a certain business, remember that an internet franchise allows you to take advantage of an already marketed product or name and use that momentum to build from. Great internet franchises exist in everything from selling health supplements to real estate, and if you want to be successful they can give you a head start. A franchise also includes helpful startup packages, seminars, coaching, and literature to help get you started. If you're starting a home business on your own, you'll essentially be alone in your endeavor. In other words, a franchise gives you benefits you won't get elsewhere.
Whatever you decide, you'll have to remember that you're working. Even if you're rolling out of bed and walking five feet to the computer, you're still going to work. Your home has far more distractions than an office, and with no boss looking over your shoulder it's easy to lose yourself in television, social media, or even painting your toenails. Anything, even selling products from home, requires work. From organizing meetings to promoting yourself, you'll have to work, but you are working for yourself. This means eliminating distractions and using your time to work, not waste.
Finally, one of the most important factors in any business' success is marketing. From the person selling franchise products from their home business to major corporations, spreading the word about your products or services is vital. Nobody can give your internet franchise their business if they don't know about it, after all. You don't have to spend a fortune to market yourself, either. There are numerous ways to get free or almost free promotion, especially online. And with an internet franchise product you'll have built in brand recognition to build on. At any rate, promote yourself extensively and success won't be far behind.
Paul Carlotta is a leading expert in Market America and Home Businesses. To learn more, visit http://www.PaulCarlotta.com today!
Social Media tips for an Internet Franchise – Free Marketing, Easy Techniques
There are countless home business opportunities available today, including a huge number of internet franchise opportunities. Starting a franchise from home is a great way to earn extra money and could even lead to a completely new career for you. Picking the right product to sell is the first step, as is setting up a great website. But then you'll need to market yourself, and social media is a great way to do so. Let's say that you've decided to sell all natural vitamins to take advantage of the health and fitness industry boom. Once your site is ready to go, you can use social media to improve your sales. Here are some tips to do just that.
First of all, you need to remember that social media is used to connect and to network, not to constantly shout out your product's features. Yes, it's a marketing tool, but there is a right and wrong way to go about it. Mention supplements and vitamins, link to news stories about their benefits, and announce special deals or events. But don't just become a high-pressure salesperson in the digital realm. It will only turn people away from your profile, not attract them to it.
Next, you need to stay active on your page. Whether you've got a single Twitter account or are using Twitter, Facebook, and Google+, you need to utilize them. Daily or semi-daily updates are important, since potential clients won't visit your page if it seems stagnant. If you're selling a product with plenty of information, like natural supplements, vitamins, or other health products, you'll have no shortage of information to share. And since you're selling in the health market, you can always mention or link to health-oriented stories that are interesting. The key is just to use your page, not let it grow stale.
Interaction is a key feature of using social media to sell everything from homemade jewelry to natural vitamins. Respond to comments, ask questions, and use your profiles to connect with your clients and potential clients. Be sure to include links back to your blog and official website so that people can find your products, and make them easy to find and remember. In short, if you want to use social media to help your home business flourish, you need to dive in and use it regularly and wisely. It's the only way to really have success from it.
Paul Carlotta is a leading expert in Market America and Internet Franchises. To learn more, visit http://www.PaulCarlotta.com today!
Internet Franchise Basics – How to Get Started
If you're thinking about starting your own business, running a home business has probably entered your mind at least a couple of times. The internet makes it easy to start a company from your home office, and numerous opportunities exist. An internet franchise may be the best choice for most people since it offers a combination of low start up fees, brand identity, and help along the way. But you can't just rush into buying an internet franchise without knowing what to expect. Here are some of the basics you should keep in mind when starting an internet franchise of your own.
First, choose the right internet franchise for you. While everyone would love to sell the one thing that they're passionate about, it may not be quite as popular as you'd like. Find something that you know there's a market for. A good example is in health supplements, vitamins, and lotions. Natural vitamin supplements, herbal remedies, and other products proven to help improve health and well-being are available, and with today's increasing focus on good health, the market for it is stronger than ever. Choose the best product you can, with the biggest selling potential, and you'll be helping yourself out tremendously.
Next, set up a great website. This is going to be the online storefront for your internet franchise, so take the time to do it right. Include information about your product – if you're selling the previously mentioned vitamins or creams, for instance, post articles or links about the benefits that they provide. And be sure to make it easy to navigate, since customers will run from a confusing website like the plague. Try to run regular specials and sales to entice people to try your product, and remember that eighty percent of a company's business usually comes from twenty percent of its customers.
Finally, you'll need to spread the word about your internet franchise. Social media is great for this, and a Facebook profile, Twitter account, and even a Google+ profile are important. You can share info about your product and include links to your storefront. The same information and news articles about your products can be posted here, as well. Good search engine optimization will help users find you through search engines, and even a pay-per-click advertising campaign can be an inexpensive way to get people to visit your site. Keep these points in mind, and your internet franchise will be off to a great start.
Paul Carlotta is a leading expert in Market America and Internet Franchises. To learn more, visit http://www.PaulCarlotta.com today!
Internet Franchise Benefits – Why They're Worth Considering
The internet has made it easier than ever to start your own home business. From selling products to offering services, your computer and an internet connection are the basic tools you'll need to get started. But for many, working from home is a great prospect, especially when you're just getting started. An internet franchise offers a great way to work from home and provides numerous benefits that trying to get going from scratch simply won't be able to offer. If you're ready to work from home but aren't sure just how to go about it, it may be worth your time to consider an online franchise.
First of all, anyone can start an online franchise. Instead of needing a specialized degree or license, you can buy a franchise and get started without anything other than your own motivation. If you have a computer and the drive needed to succeed, you can buy an internet franchise. And the cost of online franchises is far lower than traditional franchises are, letting you get your own business off the ground without breaking your bank account. There are numerous benefits that become far more obvious once you get your internet franchise started, as well.
A main advantage of buying an internet franchise is simply that you're getting an established brand. For example, buying a franchise to sell supplements and vitamins will give you access to an already proven, well-known brand. With millions of people already using vitamins daily, you'll simply be jumping into the market and selling what people already want and trust. If you started from scratch it could take you months or even years to build up enough awareness about your product for it to start turning a profit. And a franchise is based on a proven, working business model. You'll get to follow it instead of trying to figure it out for yourself.
Whether you opt to sell vitamins or run a web portal, operating an internet franchise also provides you with some helpful resources. Some offer you coaching from seasoned pros, others run seminars that can help you learn more about how to be successful. You may even receive a startup package that includes numerous kinds of literature to help you formulate the best way to operate. Starting on your own, you'll be wading into the business world alone, with no real guide other than your own intuition. An internet franchise combines tools, techniques, and experience to help you increase your chances of success.
Paul Carlotta is a leading expert in Market America and Internet Franchises. To learn more, visit http://www.PaulCarlotta.com today!
Health Based Home Business Tips – Clever Tips to Boost Your Sales
Running any home business can be a challenge. Depending upon just what type of business it is you're operating you'll have various techniques and tools at your disposal to help boost your profits. In the end, it all comes down to making money, but since the majority of your business will likely come from a handful of your client base it's worth thinking about taking steps to boost their satisfaction and give them and new customers alike plenty of reasons to give you their business. Whether you've started from the ground up or bought an internet franchise, if you're running a health based business from home keep these tips in mind.
If you're selling supplements or vitamins then you should listen to what your client needs and what they wanting help uncover what areas they need to focus on in their day to day optimal health needs in order to help improve the effectiveness of their supplements. This way, they'll get more benefits from the use of what your internet franchise sells and be much more likely to give you repeat business and to help spread the word about you. And as any successful business owner will tell you, repeat business and word of mouth advertising are huge parts of your company's success or failure.
Also helpful are surveys relating to a client's health. These health and well-being surveys can help a client uncover what they need to add or remove from their life and can be used by you to highlight the various benefits of your supplements and vitamins or any other health and fitness product that you sell, increasing the odds that they buy a product from your home business and also increasing the chances that the nutritional supplements or anything else that you sell will work for them and increase your repeat business.
Information is a powerful tool and can be used in your marketing. From printed handouts and brochures to social media status updates with links to studies, spreading information about the health benefits of any products that your internet franchise sells will help increase knowledge and awareness. Let your clients know what your supplements can do for them. Tell them or post links relating to all natural vitamins and their benefits, and do anything else that you can to help educate your potential customers. Not only will they appreciate the knowledge, they'll also be more likely to give your home business their money instead of spending it elsewhere.
Paul Carlotta is a leading expert in Market America and Home Businesses. To learn more, visit http://www.PaulCarlotta.com today!
Working from Home – Not a Just Dream Anymore
Millions of people dream of working from home. The chance to make their own hours, be their own boss, and still earn an income is enticing. But it's also been difficult to do up until now. With the advent of the internet and numerous products on the market that are highly sought after, running a home business is easier than ever. Many people choose to open an internet franchise as their new business, and many of them are finding that it is more successful than they ever dreamed possible. If you've ever thought about starting a home business, this could be the perfect solution for you.
The truth is that it is surprisingly easy to find great success working from home and running your own franchise. The key is to find a great product and to treat your new startup as a real business. When you treat it like a business, it will pay you like a business. You can't just kick up your feet and wait while money and sales roll in – you need to be active in promoting your business just as you would if you were working from a brick and mortar store.
Start with the actual franchise itself and what the product that it offers isProducts like vitamins and health supplements are available to sell in a franchise format and will appeal to more people than just one certain group, especially with today's increased focus on health. By chosing an internet franchise, the sales and training support is built in. This is key whether you were successful in your career or your own traditional business, you need training and support with your new business venture. By learning from successful people that coach and mentor you your success ratio increases dramatically.
With an internet franchise that sells great products that millions of people will want, you don't have to spend as much time focusing on building awareness of the product or on creating a flashy website. Sure, you'll need a website to sell vitamins, supplements, or any other product, but the right franchise means that your real focus will be on actually selling the products, coaching other franchise owners, and even attending seminars. There's no need to spend hours trying to organize 'parties' where you sell your wares. If you're ready to start a home business, there's no better time than right now.
Paul Carlotta is a leading expert in Market America and Working from Home. To learn more, visit http://www.PaulCarlotta.com today!
Selling Health Products from your Home Business – Why It's a Great Opportunity
All of us, at least once, have thought about being our own boss. And while there are countless opportunities out there, one of the best chances currently available is to start a home business for yourself by buying an internet franchise. This will let you work from the comfort of your own home, set your own flexible hours, and be your own boss. But to have success at it you'll need to decide which franchise opportunity is right for you. One area you should give real consideration to is in selling health products like natural vitamins, herbal remedies, and similar health supplements.
The reasons for this are simple and obvious. There's been a renewed interest in getting healthy, and this focus is sweeping the nation. Obesity is climbing and countless people are looking for a way to lose weight, feel better, and get in shape. And those who are in shape are trying to stay that way and to combat various minor health issues through natural means. When your internet franchise sells all natural vitamins or any other kind of effective natural supplement, you're tapping into proven market that is ready and willing to get great products.
There are several great opportunities out there that you can use for your home business, and you'll need to select one that features products that sell well but that haven't flooded the market. Most natural vitamins and supplements for example, are proven to be effective and yet haven't been capitalized on by so many small business owners that you'll have competition you can't manage. Find a product or product line that you can be passionate about, and your business will flourish because it won’t seem like work. You will enjoy everyday!
Another key reason that actual results are so important when selling health products is that it will earn you repeat business. In other words, when someone buys a product from your internet franchise like vitamins or supplements and use them as intended, they'll notice real results. Once they run out of their health related products, they'll want more thanks to the results that they felt from them. And since you treated them so well during their initial purchase, they'll come back to you. Health products can generate loyal customers that will keep coming back to you. And that's the key to building a great home business.
Paul Carlotta is a leading expert in Market America and Home Business. To learn more, visit http://www.PaulCarlotta.com today!
Overlooked Keys to Home Business Success – Things to Keep in Mind
A lot of components go into the success of any business, and many of them apply to a home business just as they apply to a major corporation. But for a home business owner, there are a number of other factors that can help determine just how successful your company is. Whether you've opted to buy an internet franchise to sell make-up, skincare, or vitamins online or are simply offering services from your home and promoting yourself online, keeping these often overlooked guidelines in your mind can help you lead your franchise or business into the future. Ignoring them could lead to failure.
First of all, remember the rule of 80/20. This simply states that about eighty percent of your home business sales will come from around twenty percent of your overall client base. Attracting new clients is vital, whether you're trying to promote online services or looking to sell vitamins, but keeping the customers that you have happy is even more important. Repeat business is invaluable, especially in the internet franchise world, so be sure that you do whatever it takes to keep your customers satisfied. And happy customers also like to share their content, so you'll see your word of mouth spread thanks to this.
Next, be sure that you aren't too proud to get help if it's called for. An internet franchise will include numerous tools, seminars, and information designed to help you sell, so be sure that you take advantage of the opportunity for assistance when it arises. And your local community may also offer programs that can help your business succeed, so don't overlook them as well. Even the best home business owner needs help sometimes, so don't feel like you're a failure if you ask for it.
Finally, you should never make the mistake of taking your home business less seriously than you would another job or position. Working from home means working hard, and at least during the initial months you'll likely have to work harder than you would elsewhere. An internet franchise that lets you sell health products is a great way to use the momentum of a current business to build up your own sales, but for it to really work you need to put effort into your home business. Try to stay focused and set regular working hours, and then stick with them. If you treat your business like a business, you'll have much more success at it.
Paul Carlotta is a leading expert in Market America and Home Businesses. To learn more, visit http://www.PaulCarlotta.com today!
Natural Vitamins Internet Franchise– Keys to Selling Health Products
There are a huge amount of franchise opportunities out there for someone looking to start their own home business. You may want to operate an SEO company from your computer, for instance, or sell a product from home. If the latter is true, you'll need to find a great product that you can build your business on. One market that you might want to consider seizing is the rapidly expanding and very lucrative health and well-being field. Products like supplements and vitamins sell great and keep your customers coming back for more, so be sure that you take a look at these areas for your internet franchise.
Picking a great product is the first step to building a successful internet franchise, but there are many more factors to keep in mind if you decide that selling vitamins or any other health product is right for you. First, learn about your product including any special properties it has. For example, vitamins based on specific needs feature the proper balance of minerals, compounds, and vitamins that will help people target specific areas that their health is lacking in. When you know the special benefits that come with your product, you can better represent it through your home business.
Marketing is important for selling everything, and that applies to health supplements and vitamins as well. You should always target your marketing towards the right group of people and always include the benefits and advantages of what your internet franchise sells. In the example of vitamins, you can include information that explains the various types of available products in your marketing as well as highlighting information about generalized vitamins for certain age groups. And by focusing your marketing efforts on health sites, well-being message boards, and other places where your potential customers will shop you can make the best use of your marketing money.
The best thing to keep in mind when starting an internet franchise or any home business is that success comes with dedicated effort and work. There's a demand for health related items, for sure, but the truth is that it will take a good while to build up the client base needed to make real profits. Go into your business expecting it to take time, and be patient. When you know what to expect you'll have less stress and more determination.
Paul Carlotta is a leading expert in Market America and Internet Franchises. To learn more, visit http://www.PaulCarlotta.com today!
A Day with a Billionaire
Everyone wants to learn the secret to creating wealth from an expert. Do you? If you go to a Tony Robbins event you will spend $995 for a weekend, or a weekend seminar with Brendan Burchard will cost you $10,000. Neither of these events teach you how to build any specific business. Basically, there is no vehicle to drive. Is it worth the investment?
You have an opportunity coming to spend a day with a billionaire for $70! JR Ridinger, CEO of MA/Shop.com, is a self-made billionaire, and has taught over 350 average people ( LIKE ME ) to build an UnFranchise business to over a million dollars in commissions.
JR Ridinger, CEO of MA/Shop.com, is coming to the following Regional Events on the Saturday of each event to teach YOU how to build an UnFranchise business.
Southeast Regional Convention, April 27-29, 2012
Renaissance Resort at World Golf VillageSt. Augustine, Florida
Mideast Regional Convention,May 4-6, 2012
Roland E. Powell Convention CenterOcean City, Maryland
Western Regional Convention,October 19 - 21, 2012
Long Beach Convention Center
Long Beach, CA
Contact me for tickets through this email or www.paulcarlotta.com
Have a great week!
Home Business Money Mistakes – Things to Remember
Starting a home business is a fairly simple process, especially if you take advantage of an internet franchise, of which many exist. But while it's easy to get started, the hard part comes in having success in your business. Whether you're offering accounting through the internet or trying to sell products online, making it in the business world takes hard work, commitment, and maybe even a small bit of luck. But there are numerous mistakes that home business owners make every day that contribute to their company's failure. While some are obvious, others are easy to overlook.
The success of any home business, whether it's an internet franchise or something else, comes down to one simple thing – money. There are three basic mistakes that you can make involving money. The first is spending too much. Especially when you're just starting your business, you'll be tempted to spend a huge amount of your start up money on home office equipment or other things you might not need. You might need to buy some of your products to have on hand if that's what you're selling, but do you really need a four hundred dollar office chair? Spend wisely, and you'll be glad that you did.
You can also spend too little on your home office. What if you need to show someone what your products look like, or sell a package immediately? If you haven't bought any supplies, you won't have them to sell. Similarly, investing a small amount of money in an accountant or advertising may be necessary to have success. You don't have to buy a year's worth of stock or run television ads, but you'll have to spend some money to make money. Don't be too frugal when operating your internet franchise or you'll be doing yourself a huge disservice.
Finally, be sure that you put back a bit of cash as a kind of 'contingency fund'. Even when you're selling a proven product that people love, you can still end up with slow months or be threatened by sudden unforeseen expenses. A computer virus could leave you with no computer, making it hard to run an internet franchise or any other home business. Having some money saved can carry you through a slow month or tough times and be the difference between success and failure. Keep these money issues in mind and you'll have better chances of success when you start your home business.
Paul Carlotta is a leading expert in Market America and Home Businesses. To learn more, visit http://www.PaulCarlotta.com today!
Health and Fitness Home Businesses – Turning Health into Profit
Starting a home business is a great way to earn income and work from home. Some people use a home business to supplement their income from their day job while others turn something like an internet franchise into a full-fledged career. Whatever your interest may be, there are a number different opportunities to transform your home business into something special and give yourself more earnings than you may have thought possible. One way to do just that is to focus on the growing health and fitness focus that our country is seeing. With so many concerned about their health, selling things like all natural vitamins, health supplements, and other fitness items could be the perfect call.
There's no denying that America has become focused on our health and well-being. With obesity becoming a serious problem, finding a solution is a pressing concern for everyone. And while getting into the diet game may not be the right kind of home business for you, you can easily find an internet franchise that will help you sell vitamins and health supplements to help people feel better. All natural vitamins or health supplements, for example, are great for a home business since they let you sell in an area where there is growing demand.
Some people choose to open a gym or fitness center to capitalize on the fitness craze, but something as simple as selling vitamins through an internet franchise will let you take advantage of the growing demand for vitamin and nutritional supplements without having to endure insanely high setup costs or profit-draining overhead each month. It's easy to set up a website for your home business and you can use numerous free marketing techniques like social media to take full advantage of doing business online. With a small bit of effort you can send a serious amount of website traffic to your online storefront.
Another great thing about selling health and fitness products is that when you find a great product that works, you'll be sure to get repeat business. For example, many health products on available for you to sell today feature incredible results that your clients will notice. Once their supply runs out, they'll be coming back to you for another order. Since eighty percent of your business will likely come from twenty percent of your client base, building repeat business is vital for home business success. With the right health and fitness related internet franchise, getting that repeat business is easy.
Paul Carlotta is a leading expert in Market America and Home Businesses. To learn more, visit http://www.PaulCarlotta.com today!
An Internet Franchise – Why it Could be the Perfect Home Business for You
Millions of people dream of owning their own business, and the internet has made it easier than ever to do just that. With the price of buying an internet franchise far lower than a traditional one, and the overhead costs of a home business far cheaper than a brick and mortar store, selling products or services from home can be a lucrative opportunity for anyone. The health and fitness market is exploding right now, and products like natural vitamins may be the perfect products to build your franchise on.
People are always looking for a new way to feel better, and health supplements and vitamins fit the bill perfectly. When you elect to base your internet franchise on health related products, you'll have access to a huge customer base that is ready to buy products that help them feel better. If you take the time to select your internet franchise carefully, you'll be able to sell products that have numerous benefits and information that you can share and use to promote your home business with.
Learning the features and benefits of your products are important in establishing your customer base. That's why choosing good products are important. For example, using your own products and creating your own testimonial will help you authentically sell your products. Most of your sales will eventually come from a small percentage of your customer base, and this repeat business will only work if you sell quality products that do what they claim to do. Things like health supplements and vitamins will show your customers that you're selling real products with real benefits and keep them coming back for more.
You'll also want to buy an internet franchise that appeals to a number of people. Yes, the health and well-being market is considered a niche market, but that niche is filled with people from all walks of life. Instead of selling products geared to one type of person in one age group, find a franchise with plenty of products. The example of vitamins is a great one to use here, as well. With numerous types of vitamins that focus on kids, older people, and that deliver a variety of nutrients such as vitamin B, D, C, or even calcium, your products will reach numerous people instead of just a small group.
Paul Carlotta is a leading expert in Market America and Internet Franchises. To learn more, visit http://www.PaulCarlotta.com today!
Six Ways to Make Your Content Go Viral
@paulcarlotta
Six Ways to Make Your Content Go Viral http://www.entrepreneur.com/article/223281 via @entmagazine
Six Ways to Make Your Content Go Viral http://www.entrepreneur.com/article/223281 via @entmagazine
An Invincible Mindset
Great talent = Possible Success
Great talent + Education = Possible Success
Great talent + Education + An Invincible Mindset = High Probability of Success
But, here is what is interesting...
Education + An Invincible Mindset = High Probability of Success
An Invincible Mindset = High Probability of Success
Talent is something you were born with, but as you can see, it is rarely the differentiator between success and failure. Yes, all things being equal some talent will give you an edge. But, put that talent up against a "less talented" person who has learned the skills of Invincibility. The one with invincible mindset will almost always win. Education is something you can acquire, and should endeavor to acquire throughout your life, but does it really matter?
Bill Gates, Richard Branson, Steve Jobs...these are men who all became billionaires without a college education.
What did they have that their better educated and more "talented" peers didn't? An Invincible Mindset!
When things go wrong - they get back up fighting. Tirelessly! Goodness help the person who goes up against the Invincible man or woman.
Now imagine that's you...You get knocked down, you get back up again...each time with more fire, fight and focus!
Have an Invincible Mindset and Live your success!
Great talent + Education = Possible Success
Great talent + Education + An Invincible Mindset = High Probability of Success
But, here is what is interesting...
Education + An Invincible Mindset = High Probability of Success
An Invincible Mindset = High Probability of Success
Talent is something you were born with, but as you can see, it is rarely the differentiator between success and failure. Yes, all things being equal some talent will give you an edge. But, put that talent up against a "less talented" person who has learned the skills of Invincibility. The one with invincible mindset will almost always win. Education is something you can acquire, and should endeavor to acquire throughout your life, but does it really matter?
Bill Gates, Richard Branson, Steve Jobs...these are men who all became billionaires without a college education.
What did they have that their better educated and more "talented" peers didn't? An Invincible Mindset!
When things go wrong - they get back up fighting. Tirelessly! Goodness help the person who goes up against the Invincible man or woman.
Now imagine that's you...You get knocked down, you get back up again...each time with more fire, fight and focus!
Have an Invincible Mindset and Live your success!
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